In 2002, sales of licenses to the American Medical Association’s (AMA) Physician Masterfile generated $20 million in revenue for the organization. By 2007, sales of the AMA Physician Masterfile had reached $40 million per year. What is the American Medical Association Physician Masterfile? And why is it so profitable for the AMA?

The American Medical Association closely tracks the activities of physicians from medical school to death. In its Physician Masterfile, the AMA merges all of the information it has ever collected about physicians and the medical care they provide. The AMA began compiling physician data in 1906—the Physician Masterfile is now more than a century old and includes records for approximately 900,000 physicians, about two thirds of whom are not AMA members. Physician records are never removed from the AMA Physician Masterfile, even in the case of a physician’s death.

For the past 60 years, the American Medical Association has made the AMA Physician Masterfile available to the health care community; today, the AMA has contractual arrangements with Database Licensees (e.g., vendor companies) who specialize in a variety of health-related marketing services and research activities. Purchasers of the AMA Physician Masterfile database include pharmaceutical companies, consultants, market research firms, insurance companies, hospitals, medical schools, medical equipment and supply companies, health data brokers, and commercial organizations.

These organizations contract with the AMA for the Physician Masterfile as part of their effort to meet the medical industry’s need for accurate and comprehensive physician data. Licensee services typically include: mailing lists, databases, fulfillment, consultation, specialized market research, pharmaceutical call reporting systems, mail campaigns, telemarketing, information processing, lettershop services.

The following organizations are currently licensed to sell access to the American Medical Association Physician Masterfile:

J. Knipper & Co., Inc.
One Healthcare Way
Lakewood, NJ 08701
(800) 828-4811
(732) 905-7878
Contact: Evan Myron
(732) 987-7134
E-mail: [email protected]

Medical Marketing Service, Inc. (MMS)
185 Hansen Court, Ste 110
Wood Dale, IL 60191
(800) MED-LIST (633-5478) ext. 0
(630) 350-1717, ext. 0
E-mail: [email protected]

Direct Medical Data
2340 River Road Suite 408
Des Plaines, IL 60018
(866) 436-3328
(800) 733-9035
(847) 813-1170 ext. 26
(732) 987-7134
E-mail: [email protected]

Redi-Mail Direct Marketing
5 Audrey Place
Fairfield, NJ 07004-3401
Thomas Buckley-President
(973) 808-4500
E-mail: [email protected]

800 Township Line Rd Suite 125
Yardley, PA 19067
(267) 685-4394
Contact Jody Fisher
E-mail: [email protected]

For more information on AMA Database Licensing, e-mail your inquiries to Peter Ellis in the Department of Database Licensing or call (312) 464-6230.

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